Founded in 1983 by the Bollati family, Davines began as a research lab for high-end hair and skin care, honing their skills before moving into the salon industry in the mid-1990s. The Davines hair care philosophy takes inspiration from beauty, nature and tradition. Davines creates shampoos, conditioners, and styling products to benefit more than just your hair.


Arrival of the Moroccan Oil on the global market has forever changed the hair-care industry. Moroccan Oil is a multinational trademark, which supplies the four corners of the globe with the oil`s magic. Moroccan Oil is the leader in hair-care and styling products, given the scale of its benefits!


Goldwell Color

Through innovative technologies, superior formulas and unsurpassed results, Goldwell is already the brand of choice for any discerning stylists and creative colorists across North America.

Alfaparf 01


ALFAPARF MILANO professional colors are the ideal support for the best hairdressers and colorists’ color services, providing an endless choice of shades and reflections.

Reveal new facets of beauty with Semi di Lino Diamante… the next generation of shine technology dedicated to glamorous, gloriously glowing hair… replete with jewel-like reflections. The ultimate in diamond-like brilliance. An exclusive blending of unique shine of Semi di Lino with the latest haircare technology.


The wide but essential range of shampoos and treatments extraordinarily designed to satisfy all hair and scalp needs. The natural Mediterranean ingredients and the sustainable packaging make Naturica the best choice in order to take care of the hair respecting the environmental.

The real pure and natural finishing rinse for the hair. The volcanic water eliminates toxins and heavy elements deposited on the hair, and makes your hair shinier.